Rental Market Analytics for US Real Estate and PropTech
Rents move submarket by submarket — and advertised rent rarely tells the whole story. We track rent prices, availability, concessions and vacancy across Zillow Rentals, Apartments.com and Rent.com, so US property managers and proptech teams price units with real market data.
Advertised rent hides concessions, and rents shift submarket by submarket
The rent on a listing is not the rent a tenant actually pays — move-in specials and free-rent offers change the real number. And rents vary sharply between submarkets just blocks apart. A property manager pricing units, or an investor underwriting a deal, cannot rely on a headline figure or a stale market average. They need current, concession-aware rental data.
Rental analytics that price units to the real market
This is decision-ready rental data — built so your pricing, asset-management and proptech teams work from effective rent, not advertised rent.
Advertised rent adjusted for concessions and specials.
Rents captured at the property and ZIP level, not a city average.
From your target markets to a validated rental analytics pilot.
Every rental market signal that matters
We deliver structured fields engineered for property managers, multifamily owners, investors and proptech teams.
Advertised rent
The listed monthly rent by unit, with a full change history.
Concessions & specials
Move-in offers and free-rent deals that change effective rent.
Unit type & size
Bedrooms, bathrooms and square footage per unit.
Availability
Available units and move-in dates, by property.
Location & submarket
Address, ZIP and submarket for accurate benchmarking.
Amenities & fees
Listed amenities, pet policies and application or admin fees.
Days on market
How long a unit has been listed, signalling demand.
Rent history
A timeline of rent and concession changes per unit.
The US rental listing sites we cover
Need more US rental sources?
We can extend rental analytics to property-manager sites and regional rental portals in a later phase, all reporting into one consistent schema.
What US rental teams do with this data
One rental analytics feed supports unit pricing, investment underwriting and proptech products.
Unit pricing
Set rents using effective-rent benchmarks for your submarket.
Concession strategy
See what specials competitors offer and match the market.
Investment underwriting
Underwrite deals with current rent and vacancy signals.
Submarket benchmarking
Compare rents across exact submarkets and unit types.
Vacancy monitoring
Track availability and days on market as demand signals.
PropTech rental data
Power rental apps and tools with structured rent data.
This is what your team receives
Clean, validated rows with rents and concessions captured per unit and submarket. Fields are customized to your needs — example schema below.
rental_market_analytics_sample.csv
● LIVE SCHEMA
| Property / ZIP | Site | Unit Type | Advertised Rent | Concession | Effective Rent | Days on Market | Captured (UTC) |
|---|---|---|---|---|---|---|---|
| Austin 78745 | Apartments.com | 1 Bed | $1,495 | 1 mo free | $1,370 | 18 | 2026-05-19 16:00 |
| Austin 78745 | Zillow Rentals | 2 Bed | $1,950 | — | $1,950 | 12 | 2026-05-19 16:00 |
| Denver 80205 | Rent.com | Studio | $1,250 | $500 off | $1,208 | 26 | 2026-05-19 16:00 |
From target markets to live rental analytics
A simple five-step path — and you talk directly to the engineers building your pipeline.
Send your markets
Share your target submarkets, ZIP codes and unit types.
We configure capture
We set up rent and concession capture per site.
Daily refresh
Rents, concessions and availability captured every day.
You receive data
Clean rental data via CSV, JSON, API or dashboard.
Alerts trigger
Notifications fire on rent changes and new concessions.
A US-focused rental market analytics partner
We focus on US rental portals and US response hours — so your team gets fast pilots and rental data that reflects effective rent at the submarket level.
Effective-rent ready
Concessions captured so true rent is visible.
Submarket-level data
Rents by ZIP and submarket, not a city blend.
Trend history
Rent and concession timelines for forecasting.
Alert-driven
Your team is told when rents or concessions shift.
About rental market analytics
Rental market analytics tracks rent prices, availability, concessions and listing activity across rental sites. It helps property managers, investors and proptech teams understand how rents move and compare across markets.
We capture rental listings from Zillow Rentals, Apartments.com and Rent.com as standard, and can add other US rental portals and property-manager sites on request.
Yes. We capture move-in specials, free-rent offers and other concessions, so effective rent — not just advertised rent — is visible for accurate comparison.
Yes. We capture rent by bedroom count, unit type and square footage at the property and ZIP level, so you can benchmark rents in the exact submarkets you care about.
Rental data is commonly refreshed daily so rent changes and new availability are caught quickly. We confirm a realistic cadence per source before the pilot.
We deliver CSV, JSON and Parquet files, REST API endpoints, SFTP and cloud destinations, plus an optional dashboard showing rent trends and availability by market.
Price your units with real rental market data
Send us your target markets and we'll return a sample rental analytics dataset — effective rent and concessions — within 1 business day.
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